Wollongong 2022 has today released the logo for the 2022 UCI Road World Championships.
The logo developed by Wisdom, a creative agency in Wollongong, focuses primarily on the racing aspect of the event while representing key elements of Wollongong.
The ‘swish’ element represents Wollongong including the coastline, local winding road, and the region’s famous Sea Cliff Bridge. The lighthouse is the famous Wollongong Lighthouse at the Flagstaff Hill. The logo demonstrates the excitement and competitive nature of Championships.
Chair of the Wollongong 2022 Organising Committee, Dean Dalla Valle was thrilled to be releasing the new brand for the 2022 Championships.
“We are expecting over 300,000 spectators and over 300 million international viewers of the Championships.” Mr Dalla Valle continued “Our new brand highlights the Wollongong region and the excitement of the event coming in 2022”
Wollongong City Lord Mayor, Councillor Gordon Bradbery AM said, “The Logo represents our City and action – in this case cycling. Wollongong is the place to be in 2022 especially on a bike. From the elite level to recreational cycling to everyday transport, Wollongong has it all for cycling.”
Alongside the rollout of the new logo, Wollongong 2022 has also released the new website https://wollongong2022.com.au.
The site provides visitors, locals and those interested in following the Championships with up-to-date information on the event and region in the lead up to September 2022.
Wollongong 2022 will also release merchandise shortly to allow everyone to show their support for the Championships. This will be available for sale via the website.
UCI ROAD WORLD CHAMPIONSHIPS KEY FACTS
Number of competition days: 8
Number of athletes: 1,000
Officials & Guests: 5,000
Media accreditations: 700
TV Viewers: 300 Million +
The UCI World Championships are annual elite cycling events owned and promoted by the peak global body for cycling, Union Cycliste Internationale (UCI). The winners in each event wear the coveted ‘rainbow’ jersey in their particular discipline for the next twelve months.
About Wollongong 2022
In February 2019, Cycling Australia was awarded the 2022 UCI Road Cycling World Championships. The event is expected to attract 69,000 spectators to the region and bring in an estimated $94M to the local economy.