From 18-25 September this year, Wollongong will host the UCI Road World Championships. This will be an Olympic-scale celebration for the city, with more than 300,000 spectators expected in the city over eight days of world-class racing.
It will be the largest event ever held in Wollongong, and we expect it will attract the largest volume of people ever to gather in our CBD and surrounds.
While handling such unprecedented crowds will create operational challenges, never before will the city have hosted so many prospective customers!
We want to help your business take full advantage of Wollongong’s Olympic moment. There are a number of ways you can maximise your appeal and visibility to the large event audiences:
Order one our Wollongong 2022 Local Business Packs that include shopfront decal, floor decal and posters to attract customers. Eligible businesses include restaurants, bars or cafes, retailers, museums, galleries, entertainment or public venues, hotels and accommodation providers, local attractions and tour providers (others considered on request).
Wollongong 2022 social tiles, #wollongong2022 graphics and brand colours are available for you to use in your marketing and promotions. Please follow our Brand Guidelines when using any branded assets.
Not sure if your design fits the brief? Send your assets to firstname.lastname@example.org for review and approval.
Use the following hashtags and handles for the chance to be reshared on official social media accounts: @wollongong2022 @wollongongcity @visitwollongong, #wollongong2022 #rideofyourlife #visitwollongong #pressplay #visitnsw #feelnsw
The races will be held from Sunday 18 to Sunday 25 September, with training and community activities taking place on Saturday 17 September.
We are expecting 300,000 spectators over the eight days of racing. Of these, 30,000 will be visitors to Wollongong from Sydney, regional NSW, interstate and overseas – some who will visit for the day, others who will be in town for the entire week of the event.
Further, there will be thousands of athletes, officials, volunteers and event staff involved in the event who will be spend time in Wollongong both during the event and in the lead-up.
We expect there will be three peak days for spectators:
- Sunday 18 September (Women Elite & Men Elite Individual Time Trials) ~ 50,000 people
- Saturday 24 September (Women Junior & Women Elite Road Races) ~ 50,000 people
- Sunday 25 September (Men Elite Road Race) ~ 50,000 – 75,000 people
- Lower visitation on other days
In terms of timing, here is some key information to consider:
- Racing will finish at 5pm each day followed by medal presentations
- Race starts vary day-by-day
- Spectators may move around to different places around the course throughout the day
- Wollongong City Council’s Spin Fest program of music, art and entertainment will encourage visitors to stay in the CBD after the races end on most days
- Spectators will be arriving via train, car, bike and by foot
Planning ahead will be important to prepare for event time when it will not be business as usual for the city.
Pedestrian access will be maintained across the city so staff, customers and services can access your business on foot at all times. Active transport, including walking and cycling, will be encouraged city-wide during event time and regular road crossing points will be maintained wherever possible, supported by pedestrian marshals in key race and event precincts.
Alternatively, train travel may also be an efficient alternative to driving with increased services stopping at all stations between Helensburgh and Kiama during the event. Check transport service times online.
Roads will reopen each afternoon and closure times vary day-by-day. Find out more about the road closure times and locations.
We encourage you to consider:
- Planning your delivery and collection schedules prior to the event or outside of road closure times
- Reschedule cash collection and waste removal outside of road closure times
- Consider changes in consumer demand and how you will manage staffing
- Could you stay open earlier and later on key event days to capitalize on the influx of visitors?
If you need assistance planning for your circumstances, contact email@example.com.
Key major roads will operate throughout the event (M1, Memorial Drive, Masters Road) and others only impacted on the weekend of September 24-25 (LH Drive, Springhill Rd, Five Island Rd). Roads that are open will experience higher volumes of traffic than usual, so expect delays.
There will be increased train services during the event period and active transport (walking, cycling) is always encouraged as pedestrian access is maintained city wide.
Detailed road closure information will be released in July to help inform businesses and residents – this will assist with planning delivery schedules and other operations.
Parking will be limited across the city with many roads – including those used for the courses – subject to Special Event Clearways across the event period. You may need to consider alternative parking locations or modes of transport for staff and clients to reach your business.
FAQs regarding Activations and Signage and Branding will be available very soon.